I want to share with you this lesson i got from one of my teacher,
Yaro Starak, the author of Blog Master Mind, you can also find him
at blogmastermind.com . So let’s go straight to the lesson.

Blogs are websites with a few key differences.
1. Blogs began as diaries, hence articles are listed in
chronological order with the newest article at the top

This is a very consistent element of every blog I have ever come across.
Articles are listed with a title followed by the body content, starting at the top
of the page with the most recently published article followed by the next most
recent, and so on. ”

This format is a legacy of the “journaling” aspect of blogging. The term blog is
derived from “weblog” which essentially means online diary or journal. Diaries
have entries made by date and that is how blog posts work too.”

An important point to make, despite the diary style history, is that blogs today
are not all diaries and are not only about the personal lives of the authors. ”

Some blogs still are the thoughts of one author and can be very personal
(often the best are) – but blogs today must have focus. ”

You can talk about your cat or what you had for breakfast, but you have to tie
that into the main subject of your blog.”

Blogs can be about any subject, written by one or many authors and certainly
are not all personal diaries. Personal reflection, opinion and tone all have a
place in blogs, but they must still meet the needs of their target audience.”

2. Blogs make it easy to publish online

Traditional websites had one chronic problem that kept everyday people from
creating one – they were too technical. ”

Even with sophisticated content management systems, website creation was
out of the reach of your average web surfer.”

Blogs changed this. They provide a content publishing system so easy to
use that the average net surfer, with some practice, can become a blogger
and publish content to the World Wide Web. ”

When content publishing became as easy as writing email, the barriers to
entry were lowered enough for it to go mainstream. Hence we now have a
world filled with millions of blogs.”

3. Blogs by their nature are updated frequently

Another major problem that plagued traditional websites is their static
nature. ”

Many websites never change and appear like a boring online brochure. One
of the key reasons for this is the previous point – it was too hard for the
average person to add content to a website. ”

Many popular sites were updated frequently before blogs came along, but
they had the backing of large organizations with technical staff and writers.
Until blogs became available it was hard for an individual with limited
technical ability to publish their ideas online.”

With the publishing barriers lowered, not only could anyone become a content
producer, but you could do so as often as you like. As a result blogs quickly
became the most dynamic websites on the internet, with many bloggers
publishing multiple times per day. With so much fresh content, blogs became
incredibly popular. ”

A spin-off effect of this has been the rise of blogs in search engines. Search
engines like Google reward sites that publish valuable content on a consistent
basis. Blogs, by their nature, do this and so rise high in search engine
rankings.”

4. Blogs allow people to leave comments, thus beginning
the social media revolution!

Although it might seem ridiculously simple today, the addition of a comments
function – the ability to type into a form and reply to content published on a
website – was a huge shift in how the world wide web operated.”

This enhancement turned websites from one-way “broadcast” devices, to
two-way communication tools. Readers can directly communicate with the
author of the content, carry on the conversation started by the article and
essentially turn a blog into a community. ”

While newsgroups and forums had allowed people to interact with each other,
it wasn’t until blog commenting was introduced that virtually every piece of
content on the internet became a potential conversation topic. ”

This last point is more powerful than you think, and here’s why… ”

5. People trust blogs (and bloggers) because blogging is a
conversation

If you combine all the elements above – the personal journal style of writing,
the ease of adding content, and the ability to interact with your readers – you
have a formula for a very natural communication tool. ”

Blogs, when written the right way, are considered trusted sources of
information. They foster authentic relationships between writer and reader. ”

As evidenced in countless blogs today, some bloggers are perceived as
respected experts, regardless of qualifications, based purely on the back of
their successful blogs. ”

This final point is the most significant, yet subtle element that distinguishes
blogs from normal websites. If people come to like and identify with you
thanks to your blog, then you have the two ingredients necessary to make
money…”

1. Trust!
2. Distribution!

When people trust you, they will buy from you. When you have a way to
reach people, you have a platform to build a business from.”

This is why any person with a passion, a hobby, or a skill, and enough
motivation to produce content on a particular topic, can build an audience. ”

Much of what I just explained won’t be new to some people, but it lays the
groundwork for the rest of this blueprint. ”

If the concept of “blog” is still a bit blurry for you, head online, find some blogs
and seek examples of the five points I listed above so you understand the
opportunity that exists.”

You can start with my blog, Entrepreneurs-Journey.com, as a classic example
of all the points I mentioned.”
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